Trail running · Course
Ridgeline Method
An 8-week ultra plan hidden behind a paywall. We put a pace calculator in front of it that renders the visitor's own week one, then asks for the sale.
3.1%Visitor to purchase
Managed websites · Outdoor & fitness creators
Trueshot builds smart websites for creators who already sell — sites designed around one conversion goal, with a bespoke interactive tool at the centre that does the persuading for you.
The interactive layer
Every Trueshot build includes one custom tool — designed for your audience, your offer, your numbers. It turns a passive visitor into someone who has already invested effort before they reach checkout.
Gear pickers
Visitors answer three questions about terrain, distance and season, and land on a shortlist with your affiliate links attached. No scrolling a 40-product grid.
Plan builders
A visitor enters their current mileage or lift numbers and sees week one of your plan rendered in front of them. The paywall lands after the value, not before.
Challenge trackers
Sign-up, streaks and a shareable progress card. Participants come back to your domain daily instead of to someone else's feed.
Fit & size finders
A short sizing flow tuned to your actual print runs, so the drop converts on mobile and stays sold.
Live tool · Built with the same kit as your site
This is the sort of thing that would sit on your homepage. Move the sliders and watch where your current setup lands versus where a purpose-built site aims.
Rings = conversion rate on your own domain. Estimates assume ~35% of engaged followers reach the site monthly and use conversion benchmarks by goal type. Directional, not a forecast — we replace these with your real numbers in week one.
Selected builds
Trail running · Course
An 8-week ultra plan hidden behind a paywall. We put a pace calculator in front of it that renders the visitor's own week one, then asks for the sale.
3.1%Visitor to purchase
Bouldering · Merch
A drop site with a fit finder tuned to the actual print run, plus a restock waitlist that captures demand between drops.
−41%Size-related returns
Strength · Challenge
Sign-up, daily streak tracking and a shareable progress card that sends participants back to the domain instead of the feed.
18kReturn visits in 60 days
Managed, not handed over
Every tier is built, hosted and maintained by us. No page builder to learn, no plugin to update, no invoice for small changes.
Essentials
£95 / month
Most creators start here
Standard
£185 / month
Advanced
£340 / month
Free build · Limited places
Trueshot is new, and we're building the portfolio in public. Right now we design and build your site free — you only start the monthly fee once it's live and you want to keep it. If you don't, you owe nothing.
WHAT HAPPENS NEXT
01 — A 20-minute call about your offer and your numbers.
02 — We propose the one tool worth building.
03 — Site live in 14 days. Then you choose.